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For centuries the culture of rewarding positive behavior has been a persistent part of every society. It probably started off with early kings giving a rebate on taxes if paid on time and shop keepers opening a line of credit for frequent customers. On the same hand negative behavior was punished with the early kings […]
Introduction All the organizations, globally, have historically deployed one or the other form of a customer relationship management tool. In the late nineties, the buzz word was ERP or enterprise resource planning and how it can change the very way organizations function and how it could improve revenues for the customer. This was followed by […]
As per the Forrester Wave Report for Customer Relationship Management applications, Oracle’s Siebel CRM is still quite a far way at the top. This is despite the fact that around 2011-2012, Oracle invested heavily in the Fusion CRM stack, which unfortunately did not stack up well against the competition. In early 2013, Oracle restarted the […]
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